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October 30, 2026

·Hoops College

We're Not Their Parents, But When It Comes to Basketball, They're Ours

There is a particular kind of pride that has no clean name. It's not the pride of a parent — we didn't drive these kids to school or sit at the hospital when they were sick. It's not the pride of a coach in the traditional sense either, because this is longer and quieter than a season. It's the pride of people who have watched a kid show up, year after year, when it was boring and hard and no one was watching, and then watched that same kid become someone. That's what we have right now at Hoops College, and we've been sitting with it. Some of our players have been with us a few months. Others, a couple of years. A handful, five, six, seven years — we met them when they were four, when basketball was a big orange ball they could barely get halfway to the rim. Now they're the best players on their middle school teams. We watched them learn to compete, to fail, and to come back the next day. We watched them grow up. We aren't their parents. Their parents feed them, clothe them, and keep a roof over their heads, and we have immense respect for the weight of that. But when it comes to basketball — the craft of the game — they are ours. Not owned. We don't own these players and we never will. But we've invested in them: our real attention, our honest feedback, our hardest challenges. We told them the truth when the truth wasn't comfortable. We stayed. And they stayed too. There were days the sessions were hard and the progress felt invisible, days they had to trust us with no evidence the trust was warranted. They did it anyway. That part is theirs. We have a phrase for this: working in the dark. It means doing the work before there's any proof it matters. Before the varsity roster. Before the scholarship. Before anyone in the stands knows your name. Most players can't do it. They need the crowd, the likes, the sense that it's already paying off before they'll commit. The players we're talking about learned something different: the work comes first and the proof comes later. That's the whole thing. It's also why we train the way we do. Small groups, real competition, honest feedback, and the same fundamentals over and over, long after they stop being exciting. There's no shortcut in it, and we don't sell one. Development like this takes years, not a camp or a season — and it only works if the player keeps showing up. Now the season has started, and the lights are going to be on them. There will be bad games and hard losses and days when nothing goes right. But they're ready for it in a way they weren't before. And this isn't the finish line. The season starting doesn't mean the work is done; it means the work now has a stage. The game doesn't hand you anything. You build it, and then you build some more. To our players: thank you for putting up with us when we were demanding, when we asked for more than felt fair, when the progress was slow. You've been working in the dark for a long time. We can't wait to watch you in the light. To families: if this is the kind of work you want for your kid — the slow, honest, unglamorous kind — you know where to find us. — Aram and Kristin Parunak, Hoops College


Aram writes about basketball, teaching, and standards at aramparunak.com. The essays are the long version of what we believe.